It's No Secret, Victoria

It's no secret that sex sells.

As do all things sexy, of course. Especially in the lingerie business. And what better way to increase sales than to target a new demographic? Since women in their twenties, thirties, and forties already shop at Victoria's Secret, it only makes sense that teens are next.

I have to say, after all the hype, some of the outfits just didn't seem all that appalling to me. Not all that appealing to me, either, when it comes to what I hope my own daughter will be wearing in a few years. But really, no worse than what you see in other stores geared toward teens.

But the thong with "Call Me" on the front, geared toward teens, was a bit much.

More than the sleazy articles of clothing, though, it was the name of the line that caught my attention.

Bright Young Things.

Interestingly, the name itself is exactly what most of us what most of us want our daughters to be.

Bright.

Smart. Studious. Ambitious. Capable.

Bright.

Brilliant. Shining. Radiant. Glorious.

So why is it that, with a name that implies all of the amazing things our young daughters can be, the clothing itself puts the focus on their sexuality?

If you want our daughters to be bright young things, why aren't you selling clothing that encourages young women to be bright, instead of sexually provocative?

If you want to write a message on an article of clothing, why does it need to be on a thong?

Why not write a message on a t-shirt?

You could even include the words "Call Me" on the front.

And add "Once I finish my PhD" on the back.

Oh, that's right. It's that old cliche again.

Sex sells.

There's another old cliche I'm kind of partial to.

Money talks.

You won't be hearing from mine anytime soon.